Privacy Policy

Effective Date: Mar 10, 2025

This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use the Service and informs you about your privacy rights.

When you visit our Website, you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and Website use information automatically collected in real time as you and others browse our Website. We use your Personal Data and other information we automatically collect to provide and improve our Service. By using or accessing the Service, you agree to the collection and use of your information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions.

The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
Business, for the purpose of the CCPA (California Consumer Privacy Act), means the Company as the legal entity that collects Consumers' personal information and determines the purposes and means of the processing of Consumers' personal information, or on behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers' personal information, that does business in the State of California.
CCPA means the California Consumer Privacy Act, a state statute intended to enhance privacy rights and consumer protection for residents of California in the United States.
Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Brilliant Wellness Group Inc. (DBA Brilliant Wellness), 10215 Santa Monica Blvd, Suite A, Los Angeles, CA 90067.
Cookies means small files that are placed on your computer, mobile device or any other device by a website, containing the details of your browsing history on that website among its many uses.
Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with you.
Service refers to your visit to the Website.
Service Provider means any natural or legal person who processes the data on behalf of the Company and refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.
Website or Site refers to Brilliant Wellness, accessible from https://brilliant-wellness.com.
You or “you” means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Information

Types of Data Collected

Information About You

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

Email address
First name and last name
Phone number
Address, State, Province, ZIP/Postal code, City, Country
Usage Data

Usage Data

Usage Data is collected automatically and in real time through the use of cookies and other web-based technologies, such as session-replay software, some of which are operated by third parties when using the Service.

Usage Data may include information such as your device's Internet Protocol address (i.e. IP address), browser type, browser version, operating system and version, screen resolution, font, language, time zone, audio playback and device memory settings, the website you visited before you visited the Site, the pages of Our Site that you visit and how much time you spend on each, the time and date of your visit, mouse movement, page clicks, field and form inputs, information that your browser sends when you visit our Service, routing and addressing data, and unique device identifiers and other diagnostic data.

When you access the Service by or through a mobile device, you agree to our automatic collection of certain “Mobile Data,” collected automatically and in real time through the use of cookie and other web-based technologies, some of which are operated by third parties,, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, information that your browser sends whenever you visit our Service through a mobile device, unique device identifiers and other diagnostic data, including your interactions with the Service.

Additionally, we use session replay and similar technology to record and better understand your interactions on the Service.

Information from Third-Party Social Media Services

The Company allows you to create an account and log in to use the Service through the following Third-party Social Media Services (which may be changed or updated):

Google
Facebook
Twitter

If you decide to register through or otherwise grant us access to a Third-Party Social Media Service, , or if you visit the Website, you agree that we may collect your Personal Data in real time that is already associated with Your Third-Party Social Media Service’s account.

You may also have the option of sharing additional information with the Company through your Third-Party Social Media Service's account. If you choose to provide such information, during registration or otherwise, you are giving the Company permission to use, share, and store it in a manner consistent with this Privacy Policy.

Tracking Technologies and Cookies

We use Cookies and similar web-based tracking technologies to track your activity on our Service in real time through the use of certain third party vendors and store and share certain information. We use tracking technologies such as beacons, tags, pixels, and scripts, as well as session-replay software, to collect and track information about you and your Site visit, and to improve and analyze our Service, as well as for other reasons consistent with this Privacy Policy.

We use both "persistent" or "session" Cookies. Persistent Cookies remain on your personal computer or mobile device when you go offline, while session Cookies are supposed to be deleted when you close your web browser.

We use both session and persistent Cookies for following purposes and other purposes laid out by this Privacy Policy:

Necessary / Essential Cookies

Type: Session Cookies

Administered by: Us

Purpose: These Cookies are essential to provide you with services available through the Website and to enable you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that you have asked for cannot be provided, and we only use these Cookies to provide you with those services.

Cookies Policy / Notice Acceptance Cookies

Type: Persistent Cookies

Administered by: Us

Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

Functionality Cookies

Type: Persistent Cookies

Administered by: Us

Purpose: These Cookies allow us to remember choices you make when you use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use the Website.

Tracking and Performance Cookies

Type: Persistent Cookies

Administered by: Third-Parties

Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website in real time. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test new advertisements, pages, features or new functionality of the Website to see how our users react to them.

Third Party Cookies, Web-Based Tracking Technologies, and Chatting with Us

When you visit our Website, log in to or register with our Service, chat with a customer service agent using the chat feature, or open an email from us, cookies, pixels, ad beacons, and similar web-based tracking technologies may be used by us or our online data partners or vendors to associate these activities in real time with information they or others have about you, including your email address, IP Address, and other Personal Data, including your interactions and communications with the Service and the Site. You agree through your use of our Service that we (or Service Providers on our behalf) may send communications and marketing to these email addresses

Use of Your Personal Data

The Company may use your Personal Data for the following purposes and any purpose consistent with this Privacy Policy:

To provide and maintain our Service, including to monitor the usage of our Service and assist you in customer service inquiries.
To manage your account: to manage your registration as a user of the Service. The information you provide can give you access to different functionalities of the Service that are available to you as a registered user.
For the performance of a contract: the development, compliance, and undertaking of the purchase contract for the products, items, or services you have purchased or of any other contract with us through the Service.
To contact you: To contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
To provide you with news, special offers, advertising, marketing, and general information about other goods, services, and events which We offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information.
To manage your requests: To attend and manage your requests to us.
To comply with the law and to maintain the security of our Website.
With your consent, or as otherwise disclosed at the time information is collected.

Sharing Information

We may share information about You in the following situations and others consistent with uses described in this Privacy Policy:

With service providers: We may share Your personal information with service providers to monitor and analyze the use of Our Service, including disclosing your communications and personal information in real time during your visit including but not limited to the provider of our support chat feature, to monitor and analyze the use of our Service, to show advertisements to you to help support and maintain Our Service, to contact you, to advertise on third party websites to you after You visited our Service or for payment processing. These Service Providers may include analytics services, email marketing services, ad networks.
For Business Transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.
With Affiliates: We may share your information with our affiliates, in which case We will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any other subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
With Business Partners: We may share your information with our business partners, including disclosing in real time during your visit, to offer you certain products, services, advertisements, or promotions.
To comply with law or ensure security: Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, to protect our rights or the rights of third parties, or to protect the safety or security of any person or entity.
With your consent or as otherwise disclosed at the time of data collection or sharing.
With Other Users: when you share personal information or otherwise interact in the public areas with other users, such as by registering through a Third-Party Social Media Service, such information may be viewed by all users and may be publicly distributed outside.

We may use and share information that has been de-identified or aggregated to the extent permitted by applicable law.

Digital Advertising & Analytics

We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms in real time, and for other reasons consistent with this Privacy Policy, including but not limited to the use of session-replay software. Some of those ads may be personalized, meaning that they are intended to be relevant to You based on information Advertising Providers collect about Your use of the Site and other sites or apps over time, including information about relationships among different browsers and devices. This type of advertising is known as interest-based advertising.

You may visit the DAA Webchoices tool at www.aboutads.info to learn more about this type of advertising and how to opt out of this advertising on websites by companies participating in the DAA self-regulatory program. You can also exercise choices regarding interest-based advertising on Your mobile device by downloading the appropriate version of the DAA’s AppChoices tool at https://youradchoices.com/appchoices.

If you delete Your Cookies or use a different browser or mobile device, You may need to renew your opt-out choices exercised through the DAA Webchoices tool. Note that electing to opt out will not stop advertising from appearing in Your browser or applications. It may make the ads You see less relevant to your interests.

We may also work with third parties that collect data about Your use of the Site and other sites or apps over time for non-advertising purposes. Brilliant Wellness uses Google Analytics and other third-party services to improve the performance of the Site and for analytics and marketing purposes in real time. For more information about how Google Analytics collects and uses data when You use our Site, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

Additionally, Your browser may offer tools to limit the use of Cookies or to delete Cookies; however, if You use these tools, Our Site may not function as intended.

Retention of Your Personal Data

The Company may retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if We are required to retain your data to comply with applicable laws), to resolve disputes, and enforce our legal agreements and policies, and for other reasons consistent with this Privacy Policy.

The Company may also retain Usage Data and Mobile Data for internal analysis purposes.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. Your information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. Your consent to this Privacy Policy represents your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country without adequate controls in place regarding the security of your data and other personal information.

Disclosure of Your Personal Data

We may disclose your Personal Data in the following ways, including in real time with your visit to the Website, and as otherwise set forth by this Privacy Policy:

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

Other legal requirements

The Company may disclose your Personal Data in the good faith belief that such action is necessary to:

Comply with a legal obligation
Protect and defend the rights or property of the Company
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of Users of the Service or the public
Protect against legal liability

Security of Your Personal Data

The security of your Personal Data is important to us but no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Your Choices

To opt out of Our email marketing, You can use the link provided at the bottom of each marketing message. If You opt out of Our email marketing, We will still send you messages related to our transactions and relationship with you, such as order confirmations.

For choices with respect to third-party interest-based advertising activities, please see the “Digital Advertising & Analytics” section above.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third party's site. We do not control the privacy practices of those websites or apps, and they are not covered by this privacy policy. We strongly advise You to review the Privacy Policy of every site or app You visit.

The Service also includes integrated social media tools or “plug-ins,” such as social networking tools offered by third parties. If You use these tools to share personal information or You otherwise interact with these features on the Service, those companies may collect information about You and may use and share such information in accordance with Your account settings, including by sharing such information with the general public.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. Your interactions with third-party companies and Your use of their features are governed by the privacy policies of the companies that provide those features. We encourage You to carefully read the privacy policies of any accounts you create and use.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

By visiting this page on our website: https://brilliant-wellness.com/pages/contact-us